We have developed Whitecoat to allow all Australians to search and compare health care providers to allow them to make better and more informed choices when selecting health care providers. Whitecoat is particularly useful for people who have moved to a new area or need treatment for a specialist service for the first time, as well as those wanting a recommendation from patients who have already visited a health care provider.

We want to help consumers make the right choices when they need to make them.

Whitecoat user have access to an ever-growing 250,000 moderated reviews from real users so you can be certain you pick the right provider every time. Please note, our reviews are never based on clinical feedback. We focus on the customer service experience only.

When completing a Whitecoat survey, users are also given the opportunity to provide a review on their customer service experience. Reviews are sourced from Whitecoat users who have been provided with a billable service from the provider. Before reviews are published to Whitecoat, they must first pass through extensive checking procedures and moderation guidelines. This process ensures reviews are relevant to the service that was provided, are not offensive or contain profanity, and do not assess the provider’s clinical expertise or quality of clinical care. Reviews that do not pass through this process are not published.

For the full moderation guidelines, click here: https://www.whitecoat.com.au/page/moderation-guidelines

Designed to help all Australians find and compare health care providers in their local area, Whitecoat is an innovative and unique website. We strictly manage the process of obtaining, reviewing and publishing data and reviews about each provider. Whitecoat’s feedback process ensures that all reviews and comments have passed through our extensive moderation guidelines before being published.

Over the past 3 years Whitecoat has consulted widely with industry and government stakeholders to improve the functionality of Whitecoat and ensure that it is and will remain Australia’s most comprehensive online health care provider directory. Whitecoat features an immense range of health care providers and provides key contact details in an aim to offer a new portal of choice to all Australians.

Registration on Whitecoat does not breach the law regarding testimonials, and Whitecoat has frequently consulted with a range of industry bodies and stakeholders, including the Australian Health Practitioner Regulation Agency (AHPRA) and the Australian Competition and Consumer Commission (ACCC) to seek their guidance around customer reviews. We are confident that because Whitecoat operates as a forum for patients to share their views about their customer service experience, health practitioners will not be considered to be engaging in advertising contrary to the law. Whitecoat seeks feedback from customers in an objective, contemporaneous manner, and as the individual provider does not seek the review this is not a breach of the law. The objective questions are based on customer experience and are not clinical in nature, and all comments are moderated to ensure compliance with all laws, including clinical feedback. All Whitecoat reviews are also moderated to ensure that they remain anonymous and ethical.

The star-ratings on Whitecoat are based on an average of all reviews received for a provider at a listed practicing location.

Written reviews allow customers to provide more personalised feedback regarding their customer service experience. This may help other customers using Whitecoat to make more informed decisions when choosing a healthcare provider.

Prior to publication, all written reviews submitted by customers are reviewed by the Whitecoat team against our Moderation Guidelines. This ensures written reviews are fair and balanced, not clinical and prevents sensitive, offensive or defamatory written reviews from being posted.

Written reviews published on Whitecoat are unedited and posted in full. If a section of a review is deemed inappropriate based on the Moderation Guidelines, the entire written review will not be published at all. The overall star rating will be published.

As a provider you can report a written review that you would like to have removed and the Whitecoat Team will remove it. The public can also report written reviews as being inappropriate. Any review reported by the public will be re-moderated by the Whitecoat Team and if it is found to be inappropriate it will be removed.

First you need to claim your Whitecoat profile here then you’ll be able to:

• Include your business details (opening hours, services and facilities provided, contact numbers, email address etc)
• Update your personal details (name, gender and languages spoken)
• Choose whether or not to display the written customer reviews
• Receive written customer reviews before they are published to Whitecoat

If you practice out of multiple locations, you’ll have a profile for each of your practice locations. You can use one email address to link and mange each of your profiles.